Saturday, October 25, 2008

Orn.na.ments

The purpose for my retail environment at BioMech Mills is to create a specialized ornament store that sells retro, new & personalized ornaments.
  • This store will makes sense at BioMech Mills because it brings the old and new together and creating a space that is personalized.
  • This store will appeal to lots of consumers, particularly families (moms, dads, & grandparents) those who would like to remember special occasions or replace those that have be lost or destroyed.
  • This store is unique because it marries the old & the new, this store will be to ornaments as Replacement Limited are to china & flatware.
  • Some preliminary ideas of displaying this ornaments will be to use old tree branches, limbs, & crates with different protective filling like sawdust, cotton balls, shreaded paper, etc.. to change the ornaments to match seasons, holiday,etc...

1 comment:

suzanne cabrera said...

I think there are some good ideas here...but I would really like to see images to accompany. How relevant will your store be through the year? In other words, what types of ornaments will be sold in July? Why does this make sense for Revolution Mill/ Greensboro?

Move forward with answers to these questions in mind.