This advertisement is effective because it gives us a sense of tranquility and peacefulness; this connects the viewer to nature. This leads the viewer to believe that the product being advertised which is solid surface by LG’s Eden Collection, must be a sustainable product. The design of the product is altered in a way to fit within the background scene. This ad has some contrast but a lot more blending of colors to make the product belong. I feel like this is an effective ad because it makes the viewer want to float on one of the lily pads and enjoy the nature around.
